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Verifying Advertising Claims/ Anti-smoking Campaigns

Abstract: A 6 page research paper that addresses the fact that claims are frequently made in advertising that have not been proven with empirical evidence. Relative to this, the writer examines an ad that has been featured in national anti-smoking campaigns relative to its efficacy and proposes a research study that could verify whether or not the ad is true. Bibliography lists 5 sources.

Filename: 00xsmoke.rtf

Pages: 6


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Subcatagory: Japan & Japanese Issues


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