British Airways' Marketing/a case study

Abstract: A 31 page research paper that focuses on the fortunes of British Airways, with particular emphasis on the period from 1995 to the present. The writer explores how marketing has contributed to BA's downward spiral, according to the principles put forth by marketing literature. Bibliography lists 19 sources.

Filename: khba.wps

Pages: 31

Catagory:

Subcatagory: Marketing Case Studies

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