Celebrities In Advertising

Abstract: The traditional view has been that celebrity endorsements give a brand a touch of glamour and that a famous face will provide added appeal and name recognition in a crowded market. This 6 page paper argues that the use of celebrities in advertising is not as advantages as it once was inasmuch as the alternatives (humor and music) are more cost effective as well as provide better recall. Bibliography lists 8 sources.

Filename: KTcelbad.wps

Pages: 6

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Catagory:

Subcatagory: Advertising Issues

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