Three Studies on Consumer Behavior: Green Buying

Abstract: Three Studies on Consumer Behavior: Green Buying: A seven-page paper comparing three research articles on consumer behavior. In particular, the three articles deal with 'green buying,' and detail the techniques used to increase consumer awareness of environmental issues, differences in environmental awareness between various groups, and how that awareness translates into consumer purchasing action. Lists three sources. 99buygr.wps

Filename: 99buygr.rtf

Pages: 7

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Catagory:

Subcatagory: Marketing & Consumer Behavior

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