Expanded Business Plan for Sweetwater Sweets

Abstract: A 20 page business plan that builds and expands on the 10-page version with additional information. Sweetwater Sweets is a confectioner establishment that has been in business for 26 years. Its present owners have maintained the business in a manner consistent with sound and standard practices but have reached retirement age and wish to dispose of the store. It carries a reputation of being dependable, reliable and offering midrange candies that are midway on a continuum between luxury designer chocolates and packaged mass-produced goods. This plan takes Sweetwater Sweets through its next generation of existence. The new owners envision expansion of the current location, operating kiosks in other local malls in the holiday season, targeting corporate clients and taking advantage of the opportunities offered by e-commerce. Bibliography lists 10 sources.

Filename: KSbizCandy20.wps

Pages: 20

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Catagory: Business Management & Management Theory

Subcatagory: Business - Management

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