Banking Competitiveness

Abstract: British vs Internet Banking: A 50 page paper discussing the online component of providing banking services. The intent at the outset is to compare traditional British banks with fully online banks, assessing for profitability, brand loyalty and other characteristics. Online banks are part of larger, traditional financial institutions; the paper focuses on marketing and consumer loyalty, and how the addition of Internet service affects those aspects of operation. It also discusses aggregation, the practice of placing enabling consumers to access all account information - even from different financial institutions - from a single site. The paper includes 21 charts and tables including Internet use in the UK and interest rate information from the Bank of England. Bibliography lists 20 sources.

Filename: KSbankBritInt.wps

Pages: 50

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Catagory:

Subcatagory: Money & Banking / Corporate Finance

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