DVD Players And Buyer Behavior

Abstract: The wave of the future is often seen as a typhoon of advertising and marketing. This hasn't been true for the DVD player - as yet. This 6 page paper provides a tutorial that argues that the popularity of the DVD is increasing but price and comparable functions are very limiting. Bibliography lists 4 sources.

Filename: KTbybdvd.wps

Pages: 6

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Subcatagory: Marketing & Consumer Behavior

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