Abstract: A 10 page paper discussing reach, richness and flow in effective corporate website design for e-commerce. The Internet has slowed its exponential expansion and doubles in size at a much slower rate now than in the mid-1990s. The rush to gain an Internet presence is giving way to a focus on providing quality of content and acceptance by customers so that the website can be an active and sustainable contributor to the organization's bottom line. Organizations are paying far more attention to the needs of the customers visiting their sites, and seeking to make customers' experiences there so enjoyable that they want to return repeatedly. This paper discusses some of the characteristics of such a site, using Dell Computer and CD Now as examples. Bibliography lists 8 sources.
Filename: KSwebDesign.wps
Pages: 10
Catagory: Internet & Related Issues
Subcatagory: Computers & The Internet
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