Advertising Ethics

Abstract: Advertising has become such an integral component of modern life that many people no longer bother to consider either the content or the meaning behind the call for consumerism. This 8 page paper explores the philosophies of Immanuel Kant and John Stuart Mill and argues that, in advertising, the motive for existence is profit and persuasion. These elements are often at odds with the concept of ethical behavior as it is defined by the philosophers Kant and Mill. Bibliography lists 7 sources.

Filename: KTbuseth.wps

Pages: 8

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Catagory:

Subcatagory: Business Ethics

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