Marketing Crop Insurance

Abstract: A 5 page paper identifying a target market for crop insurance. This type of policy can give farmers a greater sense of control over their own destinies as well as greater freedom in practicing sound practical risk management. It needs to target the small and mid-sized farmer whose operating capital for the following year depends on his own efforts in the current year. Those large corporate farms with access to operating capital from outside sources operate at much less short term risk. Bibliography lists 4 sources.

Filename: KSmktgCropIns.rtf

Pages: 5

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Catagory: Business Management & Management Theory

Subcatagory: Business - Management

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