HOW THE CRM PROGRAM CAN BE IMPLEMENTED IN THE LOW-FARE AIRLINE: EASYJET

Abstract: This 10 page paper gives an in-depth evaluation and analysis of easyJet's rise to greatness among the leading low budget aircarriers. Business practices are outlined as well as the implementation of technology and customer service programs. Charts, annual reports, quotes from leading corporate executives, and analysis from Forbes Magazine, Airline Financial News among others. This paper details why easyJet and its owner Stelios have succeeded where others have failed in the airline industry. Bibliography lists 12 sources.

Filename: MBstelios.rtf

Pages: 10

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Catagory: Business Management & Management Theory

Subcatagory: Business - Management

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