Psychological Influences on Personal Probability

Abstract: This 4 page paper provides an overview of the issue of personal probability, especially as it servces to direct marketing strategies. The analysis of personal decisions and the development of a statistical view of consumer behavior have been central to the development of many marketing strategies. This paper considers this "personal probability" and relates it to marketing systems. Bibliography lists 3 sources.

Filename: MHPerPro.rtf

Pages: 4

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Catagory: Business Management & Management Theory

Subcatagory: Business - Management

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