Marketing Plan for the Center for Business Excellence

Abstract: A 10 page marketing plan for The Center for Business Excellence (CBE), a nonprofit organization located and incorporated in New Jersey, which exists for the purpose of promoting sustainability in business, sustainable development and the triple bottom line business model. Its target market is big business. CBE seeks to educate business leaders in the desirability of greater attention to environmental and social matters, while also providing specific business case examples that can deal directly with the objection that sustainability measures are too costly. CBE plans to raise $50,000 and have 1,000 committed volunteers within two years, goals that are quite attainable. CBE will enlist the assistance of two local companies, Dow Chemical and 3M to assist in recruiting corporate program attendees. Bibliography lists 3 sources.

Filename: KSmktgPlCBE.rtf

Pages: 10

---

Catagory: Business Management & Management Theory

Subcatagory: Business - Management

---