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Gino, SA: Case Study

Abstract: Case Study, Gino SA concerning expansion in China of industrial boiler and burner products by French-owned corporation under the management of David Zhou. Case looks at competition, distribution channel, three-year strategic plan, a specific crisis issue with Feima, and lessons learned. Bibliographys lists 1 source. jvGinoSA.rtf

Filename: jvGinoSA.rtf

Pages: 8


Subcatagory: Management Theory & Applied Operations Mgt.

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