James Collins' & Jerry Porras' "Built to Last" / An Analysis

Abstract: An 8 page analysis of the book by James Collins and Jerry Porras. This book offers a conceptual framework that is intended to explain and give insight into the characteristics and dynamics that they associate with corporate longevity within eighteen specific companies. Utilizing a comprehensive wealth of sources, the authors incorporate recent research into management practices into their conceptual framework as they demonstrate how these organization offer empirical evidence that substantiates current thinking as to the habits associated with longevity within the marketplace and performance that is consistently superior. No additional sources cited.

Filename: Builast.wps

Pages: 8

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