Analysis of America Online

Abstract: A 5 page SWOT analysis of AOL, the country's leading online service. AOL has struggled since its inception, with events such as court-ordered refunds rising to negate any positive movements made. Today, fully 40% of all Internet access is made through AOL, and the brand is the strongest in the industry. The company has managed to become the industry leader against all odds in spite of its general disdain for its customers, many of whom claim they remain with AOL only because of its ease of use and non-Internet services. Corporate arrogance nearly proved to be the undoing of established giants such as GM and IBM; those companies have profited from their change of attitude, and AOL could use them as role models. Bibliography lists 1 source.

Filename: KSaolSwot.doc

Pages: 5

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