Summary of "Flanking in a Price War"

Abstract: A 5 page paper answering specific questions about a price war among grocery chains in Quebec in 1983. The price war came about as a result of a marketing research effort, and taught as many lessons about the usefulness of marketing theory in real-world application as it did Steinberg

Filename: KSeconPriceWar2.rtf

Pages: 5


Catagory:

Subcatagory: Miscellaneous Economic Issues


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