Managed Health Care: Implications of Medicare Programs

Abstract: 12 pages in length. As managed care contracts increase, hospital marketing orientation decreases. Managed care forces hospitals to concentrate on cost control more than the customer satisfaction and improved business results that occur from positive marketing orientation. Also looks at the impact of Medicare upon these programs. Bibliography lists 10 sources.

Filename: JGAhelthwps

Pages: 12

---

Catagory:

Subcatagory: Health Care

---