Honda Motor Company

Abstract: A 15 page paper discussing corporate strategy at Honda. Honda Motor Company went to the crest of the hill of decline in the early 1990s, and it has only been the astute leadership of CEO Nobuhiko Kawamoto that prevented a free fall from the top. Honda was found to be suffering from what Kawamoto called 'big company disease,' ironic within a Japanese company that contributed to the upheaval in the US auto market in the 1970s and 1980s that led to radical changes not only in the manner in which American cars are constructed, but in the philosophy behind designing and selling them as well. Bibliography lists 14 sources.

Filename: Hondamot.wps

Pages: 15

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Catagory: Business Management & Management Theory

Subcatagory: Business - Management

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