Advanced Marketing
Abstract: A 20 page research paper that investigates a number of marketing techniques including: Cause-related marketing, Corporate sponsorship, corporate communication theory, stakeholder theory and an identification of who the stakeholders are, content analysis research method and case studies as a research tool. Bibliography lists 50 sources.
Filename: Advmktg.wps
Pages: 20
Catagory: Business Management & Management Theory
Subcatagory: Business - Management
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