Independent Garden Center Marketing

Abstract: 8 pages in length. A retailer says, 'if the chains are steamships plowing through the ocean, then we have to be the cigarette boats zipping around and through them and changing direction on a dime. That must be our advantage when going up against the tremendous cash and resources of the biggies.' Landscape plants are available at nearly every home-oriented center or grocery store, but knowledge of them is not. The independent garden center certainly faces challenges when a giant discounter shares their market, but the independent has advantages that the corporate giant does not. This paper presents a few of those advantages. Bibliography lists 11 sources. Gdn-Ctr.rtf

Filename: Gdn-Ctr.rtf

Pages: 8

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Catagory: Business Management & Management Theory

Subcatagory: Business - Management

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