Linking CRM with CCBM

Abstract: This 63 page paper looks at a problem; the large number of firms that are unable to gain value from CRM implementations and, supported by an in-depth literature review and simulated primary research (provided by the student) explores the potential for increased potential value to be created by integration CRM with customer centric business models. The bibliography cites 81 sources.

Filename: TEcrmccbm.doc

Pages: 63

Catagory:

Subcatagory: Theses & Dissertations

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