Abstract: This 5 page paper discusses how decisions made by financial institutions decision to merge leads to a decrease in customer service and increases the motivation for cross-selling of products such as insurance. The report looks specifically at the Canadian banking system as an example. Bibliography lists 5 sources.
Filename: Bankcust.wps
Pages: 5
Catagory: Money & Banking / Corporate Finance
Subcatagory: Accounting & Personal Finance
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